Role Model SDM dan Teknologi Inovatif untuk Akselerasi UMKM Kuliner

Abstract

This study thoroughly investigates the dynamics of human resource (HR) empowerment and the use of innovative technology among UMKM in Paiton, Probolinggo. Using a descriptive qualitative approach, the research involved nine business owners. Findings reveal that most of these MSMEs are adaptable home-made businesses, yet they face significant challenges with product legality and certification, with many applications pending or even canceled. Their HR capacity is largely made up of family members without formal training, which limits operational efficiency and digital capabilities. While smartphone use is common, the adoption of marketplaces and e-wallets remains minimal due to low digital literacy and cost concerns. Key obstacles include limited funding and complex regulations. However, opportunities for acceleration exist through vocational partnerships, leveraging local government platforms like "Laris-Simadu," and community-based business clinic programs. The study concludes that accelerating culinary MSMEs in Paiton requires strengthening digital skills and HR management, coupled with the gradual integration of innovative technology and ongoing support, to boost efficiency and competitiveness in regional and national markets.